The siblings Michael and Christine Beheim are the third generation to run the family business. As an expert in bags and small leather goods, the company has positioned itself as a successful licensee for decades and has established itself as a reliable partner in the industry.

“Our anniversary not only marks another milestone in our history, but is also a moment of gratitude and appreciation for our customers, employees and partners,” summarizes Michael Beheim.

By combining fashion sense and attention to detail, Beheim has created a variety of products in recent seasons and years: from timeless classics to modern trend models.

“Our licensed collections are fashionably up-to-date, but never forget the commercial idea that our trading partners can earn good money with our goods,” confirms Christine Beheim, who has been responsible for collection development for many years. “The modern look and feel of all collections is always tailored to the current trends and target groups of the licensed brands.”

Some classics have been an integral part of the extensive NOS programs for more than 30 years. “New things combined with bestsellers, that’s our credo.”

The 75th birthday is not only a look back at the past, but also a look forward to the future. In the midst of a changing economic environment, the siblings and their team face the challenges because they require rethinking and realignment. Beheim has driven digitalization forward in recent years. In addition to a modern merchandise management system and a new B2B web shop, new logistics were implemented within a very short time. “The business setup is more modern and powerful than ever before and enables efficient, fast processes,” says Dominique Eifler, Head of Strategy & Corporate Development.

“We are in a phase of dynamic change in which adaptability and innovative strength are crucial,” explains Michael Beheim. Together with the entire BIB team, he is optimistic and relies on many years of experience and passion for bags – with a clear view and goals for the future: “We want to remain a reliable and important partner for retailers in the future. That’s what our name stands for!” says Christine Beheim.