Welcome in the (Fashion) Cloud! Beheim begins cooperation with the Brand Content provider as of mid-April.
“FASHION CLOUD is a further digital interface between our four successful license brands and the trade. It will now be served by us in our marketing mix alongside EDI data transmission and direct image sending in merchandise management. We share marketing material, product data/images via this central digital platform. This offers us even closer and faster cooperation with our customers,” states Michael Beheim, CEO of Beheim International Brands.
FASHION CLOUD is regarded as the leading platform for the interchange of product images and marketing material between brands and retailers. More than 250 brands and 1,000 retailers already use the potentials of data interchange. The centre of the marketing material stored in FASHION CLOUD ensures that all customers can access a standardised data pool and that the brand can be optimally presented at POS. The content can be processed and utilised for various channels, e.g. in-store TV, social media, newsletter, homepage, print, digital shop window, mobile app, webshop etc.