Beheim International Brands GmbH & Co. KG foresees excellent outlook for the new season
A satisfactory result was achieved last year when sales were virtually on par with the previous period despite massive export drawbacks prevailing on the Russian market. Whereby a favourable plus was recorded for the license brands TOM TAILOR bags and TOM TAILOR Denim bags. "Thanks to our youngest brand TOM TAILOR Denim we were able to substantially expand our retail network in the second season. Due to this positive feedback the forthcoming collection is perceptibly larger and features more fashionable highlights," affirms CEO Michael Beheim.
With regard to the current year 2016, Beheim International Brands remains a reliable partner and anticipates a moderate sales plus for all license brands. The successful pre-sales promotions, e.g. Panorama Fair in Berlin, already indicate positive trends. Gabor bags' highly fashionable and inspiring main collection and its strong leather counterpart are propelling the brand on a course of growth. The vigorous and versatile styles of TOM TAILOR bags and TOM TAILOR Denim bags convince once again this season with their outstanding price-performance ratio.
Parallel to additional investments in the fields of logistics, EDP and product availability, marketing activities are also scheduled for expansion. To favourably position the brands within the community and address younger consumer groups, a strong presence in internet is the goal of several cooperations with German fashion and travel bloggers.