New striking camel active bags displays at the POS
camel active bags licensing partner Beheim International Brands GmbH & Co. KG is making products more eye-catching at the point of sale. From November 2014 it will feature new displays in retail outlets.
camel active bags will be starting this autumn/winter season with three new display items at the POS. The “Roadside” shop-fitting concept, launched in 2012, will also be consistently developed for bag retail too. The objects designed are made of wood with a patina that has been lent a subtle distressed, yet refreshingly authentic
The new display draws customers’ attention to the wallet case in particular. The small leather products display resembles a bookcase with a matching cube that sports the logo. It has space for nine wallets and is provided free of charge to retailers if they order at least 27 wallets. The practical stool with the logo will be used selectively depending on the design of the POS and the sign with the logo is to be in all retail outlets.