Camel active bags extends cooperation with the trade
Berlin, August 2013 – The camel active fashion show during the Berlin Fashion Week at the beginning of July heralds the activity of bag license partner BEHEIM International Brands GmbH & Co. KG aimed at the textile trade, which already took its initial steps in order season autum/winter 2012.
To open up new paths, the bag specialist is extending its distribution channels in close cooperation with master licensee camel active. The goal is to win textile customers as trade partners and consequently make the bags and purses of this lifestyle brand accessible to a wider public.
In the previous order season autumn/winter 2012, bag manufacturer BEHEIM already achieved a further triumph: „We managed to motivate the entire national sales team to offer their customers three firmly bundled bag packages à 12 bags and sell them sucessfully into the trade,“ in the words of Diana Holzner, Sales & Marketing Manager camel active bags at BEHEIM International Brands & Co. KG.